RDM to lead driverless vehicle study to unlock congestion in Cambridge

May 9, 2017

RDM Group has secured funding to lead a project that is looking to alleviate congestion in
one of the UK’s fastest growing cities.

The Coventry-based autonomous vehicle specialist is working with Cambridgeshire County
Council and Wellcome Genome Campus to deliver a £250,000 feasibility study that will
explore the business case for a future £3m – £5m self-driving shuttle service across two
routes that will connect key employment sites in Cambridge with other transport options.

Part funded by Innovate UK, the company will utilise their existing 4 and 8 seater Pod Zero,
as well as looking at the case for designing and manufacturing larger shuttles of up to 15
seats if demand dictates.

The areas under examination will be an existed guided busway at Trumpington Park serving
the Cambridge Biomedical Park, whilst the second will be a driverless shuttle service
between the Wellcome Genome Campus and Whittlesford Parkway Railway Station on a
new off-road pathway.

“Self-driving vehicles are a flexible, responsive, transport service that operates in
conjunction with existing train, bus and park and ride services that can make a real impact,
improving mobility around Cambridge by reducing congestion and providing first and last
mile travel options,” explained Dr Richard Fairchild, Director of Connected and Autonomous
Mobility Programmes for RDM Group.

“The feasibility study is the first step in making this project a reality and giving two
strategically important sites in Cambridge the opportunity to benefit from a more connected
transport network that could benefit up to 15,000 workers and thousands of visitors every

He continued: “The new Whittlesford pathway would be fully autonomous, whilst the busway
is planned to extend the existing service to a 24-hour operation, especially important for the
Addenbrooke’s hospital site.”

Martin Dougherty, Chief Operating Officer of the Wellcome Trust Sanger Institute and
Wellcome Genome Campus said:

“The Wellcome Genome Campus is not only a world-leading centre for genomic research,
but it is also a green campus. We employ a wide range of high-tech solutions to minimise
our impact on the environment. Exploring how driverless electric vehicles could provide our
staff with easy access to the nearby rail station may offer opportunities to further minimise
our carbon footprint.”

The feasibility study will investigate key questions about the demand and impact of such a
service on the areas involved, the type of vehicles and connected systems required, the best
routes for the service and what is the right operating model.

RDM Group, which has recently announced offices in Australia and the US, will design and
manufacture a larger version of its four and eight passenger self-driving pods to suit the
location and customer needs, with all pods also able to accommodate wheelchairs, mobility
scooters and bicycles.

The company will also look at developing vehicle to vehicle (V2V) and vehicle to
infrastructure (V2I) communications to enable platooning of shuttles along the guided
busway, as well as handling real time video feeds for safety, security and to manage the

Noelle Godfrey, Programme Director for the Connecting Cambridgeshire and Smart
Cambridge programme, which is supported by the Greater Cambridge City Deal, concluded:

“We welcome the success of our bid to Innovate UK for this collaborative project, which is
testament to the power of local Councils, Universities and business working together in
Greater Cambridge to find innovative solutions to improve the transport infrastructure.

“This project will complement Smart Cambridge’s on-going work with others to help
transform the way people travel into, out of and around the city.”
For further information, please visit www.rdmgroup.co.uk or follow @rdm_group_ on